Email Writing Tips for Fundraising

Here’s a great way to raise a lot of money in a short period of time. Participants have raised tons using email-writing campaigns. Four weeks prior to Walk for Hope Virtual Edition, set aside an hour or two and you can have it all done.

Compose a quick email.

Write as if you are sending the email individually to a close friend. Include a preface that, as a friend, you thought they would be interested in this important mission.

Balance fact with feeling.

When writing, make sure you include:

  • FACT – what the Walk for Hope is
  • FEELING – why you are involved/what it means to you
  • FACT – remind them to seek a company gift match if their employer offers that benefit

Early on, make the “ask.”

Don’t limit your donors, but ask for a specific range. Ask for “$10, $20, $50 or whatever your budget will allow.” Give a deadline for response. People tend to respond when there is a sense of urgency. Make sure to include a link to your personal fundraising page.

Send it to EVERYONE you know!

Make sure you blind copy (bcc) all recipients. They don’t need to know who else is receiving your note.